WEtv
Conceptualized, comped and produced key art and cast key art for reality tv show.
Art directed talent photo shoot; selected final images and oversaw finishing including preparing final mechanicals for print and digital buys.
Freelance Key Art
Ideated key art for an upcoming show where people can call in with home improvement questions. Designed title treatment + art directed finishing.
OWN
Served as Creative Director for OWN to ideate and produce key art, title treatment, and comprehensive digital campaign for this unscripted show. Working with limited assets and a tight one-week turnaround, it delivered impactful results by quickly becoming Saturday night's #1 Original Cable Series (excluding sports) in its time slot across all key African-American demographics, attracting over 4.4 million viewers.
Additionally, I developed and executed a comprehensive digital campaign to support the show's premiere.
OWN
Ideated key art for a returning show about a group of women who will stop at nothing to get to the top.
OWN
Concepted the visual campaign for the networks top show that featured couples sharing their love stories.
The Style Network
Key art was sent out-of-house and brought back in.
Conceptualized, comped and produced teaser and pay-off poster for fashion competition show, starring Rihanna, with existing photography. Art directed finishing and prepared final mechanicals for print and digital buy. Press checked OOH.
OOH campaign included billboards, bus shelters and wild posting.
OWN
Concepted and produced out-of-home billboards, featuring top talent.
The Style Network
Conceptualized and produced key art from start to finish including producing the on-location photoshoot, art directing photoshoot, comping and producing mechanicals for print and media buys. Researched vendors and produced the “Miami key” seen in one of the digital media buys.
The Style Network
Conceptualized and produced key art including art directing photoshoot, styling, copy writing and talent approval. Campaigns included print buy, OOH and digital media.
The Style Network
As lead key artist, conceptualized and produced key art for consecutive seasons including set design, art directing photo shoot for key art and PR photos, copy + finishing. Campaign included bus shelters, digital media and FYC Emmy ads.
The Style Network
Conceptualized and art directed copy and finishing for Seasons 1 and 2. Art directed photo sets and turned a standard prop into a luxe Chanel-like mechanical bull. The campaign expanded in Season 2 and included OOH, digital media with guerilla marketing that included taxi wraps and free rides throughout the city for a day.
Style Network
Led the full creative process from concept to execution, overseeing every detail from initial sketches to art direction for the photoshoot. Strategized and executed a targeted OOH media campaign in Illinois, complemented by a cohesive digital paid media strategy, driving impactful results.
The Style Network
Conceptualized and produced key art for Seasons 3, 4 and 5 including art directing sketch artist and finishing. Season 4 campaign included a publication media buy as well as digital media. Showing examples of PR shots that are also conceptualized, stylized and photographed.
E!
Conceptualized and produced key art for unscripted show, including art directing photoshoot via sketches, mechanicals and finishing.
Local campaign included billboards and bus shelters.
E!
Lead key artist for consecutive seasons. Conceptualized and art directed Las Vegas illustration and set designs. Campaign included OOH and digital media.
Conceptualized and produced key art that was shot on different days, including art directing finishing to ensure the “glass pane” was visible. Campaign included digital media.
E!
Lead key artist and designer for Khloé and Lamar (national and UK campaigns) which included OOH and digital media. Designed title treatment and art directed photoshoot + finishing.
E!
Conceptualized and produced key art from start to finish. Art directed photoshoot, copy + finishing. Campaign included OOH and digital media.
